10 Free SEO Tools That Make A Difference

Search engine optimization tools don’t always have to cost you hundreds (or even thousands) of dollars. The only monetary expense SEO needs to be is a professional service. Apart from that, no paid tool is required, although the process is significantly simpler when paid tools are engaged.

Here’s a comprehensive list of the ten absolute best SEO tools that don’t come with a price tag higher than $0. There’s a free tool for nearly every aspect of SEO – page load speed, keyword research, backlink checkers, etc.

1. WordPress SEO By Yoast

You would be hard put to find a better all-round optimizer than Yoast’s very own WordPress SEO plugin.

What It Does

In essence, WP SEO checks your page’s/post’s keyword optimization, and tells you if and where you have gone wrong.
It also allows you to set custom title tags, meta tags, and meta descriptions for your post that only search engines will see (and not your users).

How To Use It

Download, install, and activate the plugin from WordPress.org. After activating it, you will see an extra box below the admin post-editing page.

After writing a post, scroll down to the box. Enter in your “focus keyword” (the primary keyword for that specific post/page). The plugin will automatically check your title, meta description, post URL, and actual content for that specific keyword in a couple seconds, showing you the count of how many times a keyword has appeared in a specific place.

For example, if you used the focus keyword “kitchen sink faucet” three times within the content, that’s what you’ll see after WP SEO runs its check. If you didn’t use it at all, you’ll see a little “0” next to it.

Make sure that you have your keyword once in the title, meta, and post URL, and have it approximately one time per 100 words for your actual post content.

2. QuickSprout Tools

QuickSprout is one of the most popular SEO, SMM and Internet marketing blogs around, run by the famous Neil Patel. He’s also recently added a cool new feature to his website – a website analyzing tool.

What It Does

You name it – this nifty little thing does it. It shows the Alexa rank of a website, overall SEO score (A+, B-, C, etc.), page load speed score, screenshots of your website across different devices, the kind of impact you make on social media, the number of backlinks you have, indexed pages, everything.

The coolest thing is that it takes about 60 seconds or less to calculate everything. And did I mention that it’s absolutely free to use?

How To Use It

Visit the QuickSprout homepage (the link opens in a new tab). Right in the middle, you’ll see a little box where you can enter your website URL. Enter your website, and hit enter.

The full reports will take approximately one minute to load (depending on the size of your website). When everything is all loaded up, you’ll first see the SEO and page load speed reports at a glance – a super quick overview, plus links to view detailed reports.

Scroll further down to see screenshots of what your website looks like on a computer, tablet, and phone. It also gives you a look at where “the fold” is on your website, and whether the important elements are placed above the fold.

Scrolling down will show you the full SEO report. Everything. You can see the errors that are holding your site back, and the areas in which you excelled. Header tags, nofollowed links, etc.

Further down, you’ll see a social media analysis – the count of social shares you have across the top 5 social networks: Facebook, Twitter, Google+, LinkedIn, and Pinterest.

Then comes the backlinks counter (the number of inbound links pointing to your website) and the number of indexed pages. The tool also tells you whether you’re at the optimal number of each.

Next, take a look at the keywords found commonly across your site – the major ones that you’ve mentioned repeatedly within your content. There’s a link to the forum section of QuickSprout, where you can get free help from the experts.

One of the coolest tools is the competitor analysis – you can compare your website to up to 3 other sites across the web at one time. You can view in-depth reports of each one, and see how your website compares to them (1st, 2nd, 3rd, or 4th).

Probably the coolest free tool for webmasters that ever was in existence.

prevent penalties3. Google AdWords Keyword Planner

The big G has its own not-so-little keyword research tool. Virtually every webmaster who ever knew anything about SEO has, at one point, used Keyword Planner for research.

What It Does

Keyword Planner allows you to analyze specific keywords to view the exact number of searches the query receives per month, the Google PPC competition for the keyword (rated high, medium, or low), the CPC for the keyword (the average bid – how much you would normally get if a webpage optimized for that keyword received one AdSense click), and several other data.

Furthermore, it also allows you to view an extended graph of a specific keyword’s traffic. You can see the general trend of the search query – whether it’s increasing in traffic, decreasing, or remaining at the status quo.

The tool was designed primarily for webmasters researching PPC (paid advertising in the Google SERP’s) for specific keywords. You can also create and save keyword lists.

How To Use It

Login to the tool with your Google account. From the topmost navigation bar, select “Tools” and click on “Keyword Planner” from the drop-down.

On this page, type in your keyword/key phrase, or set of keywords (one per line) into the small box provided. Hit “Analyze”.
On the following page, you’ll be able to view all the data tracking GAKP offers – monthly searches, CPC, competition, etc.

To view the traffic graph, click on the little icon on the left of monthly searches number. To add a specific keyword to your list, check the box on the very left, and select “Add” from the bottom-right corner of the page.

NOTE: Even if the competition listed for a specific keyword is high, that does not necessarily mean that a wide range of posts on the Internet are optimized for that keyword – it only means that many people bid for it.

4. Live Keyword Analysis

Live Keyword Analysis is one of those “hit-and-run” tools that you find scattered across the web. It’s not connected in any way with another website or organization. In fact, it doesn’t even have ads or an upgrade – the owner probably doesn’t monetize the tool.

But even so, it’s one of those tools that quite a few bloggers can’t live without. It’s easy to use, easy to access, and works incredibly well.

What It Does

Its purpose is simple – calculate the keyword density for a specific piece of content. You can measure the ratio of “keyword : other words” in your content.

It also has the option to measure densities for up to 3 different keywords at one time.

How To Use It

Visit the Live Keyword Analysis website. Copy/paste your content text (no HTML) into the large text box provided. After that, enter in your keywords, and LKA will automatically the density of each in less than 2 seconds.

You can change around the text within the content if necessary (to delete/add keywords a couple more times) and the density of each keyword will be updated every few seconds. Once you’re done with that, copy the edited content, paste it into the post editor, and hit publish!

It’s small, simple, and effective.

5. YellowPipe Robots.txt Generator

Robots.txt is an important, yet often forgotten website element that’s vital for search engine spiders. Google’s spiders likes to have things made easy for them when they crawl your website – and robots.txt does just that by signaling the places the spiders don’t need to crawl.

YellowPipe makes the whole process as simple as pie.

What It Does

YellowPipe allows you to create a robots.txt file for your website you can then upload to your website via FTP or your file manager. You can custom-select which directories you want search engine spiders to avoid.

Additionally, they also have an option for you to automatically disallow the 135 they have found to be unsafe over the course of their research.

How To Use It

Navigate to the YellowPipe Robots.txt Generator. Enter in your website URL and the URLs of the places spiders should avoid and select “Include our sorted list of 135 additional unsafe robots that crawl your site for spamming or other dirty activity.” Hit “Create Robots.txt”.

You’ll be redirected to a page where you can download your custom robots.txt file. Upload this file to your website via cPanel or an FTP client (e.g. FileZilla).

6. Get Listed

Get Listed is a free tool for measuring local SEO. It was created by SEO giant Moz.com, the single biggest and most popular search engine optimization blog in existence on the web.

What It Does

In essence, Get Listed checks how your offline brand is doing on the web – it measures your presence on the search engines. Local SEO, for those that don’t know, is optimization for your specific location. 

If you hire an excellent local SEO service, your business’s website should be #1 for service + location (e.g. “chicago janitors). Local SEO is a great way to get fresh leads.

What Get Listed does is that it gives you a score (a percentage) of your presence on search engines, with 100% being the best possible. It also checks your business for listing throughout different providers, including Bing, HotFrog, FourSquare, Yahoo! and more.

How To Use It

Visit GetListed.org. Enter in your business name and zip code (currently only available to US businesses) in the text areas provided. Hit “Check My Listings”.

You’ll be redirected to a page where GL lists businesses that match the one you searched (ones with similar names). Click on the business that’s actually yours. GetListed will measure its ranking and check for listings. The whole process takes about 10 seconds.

7. Pingdom

Pingdom is an organization that (for a paid subscription) constantly monitors your site’s uptime, performance, and page load speed. If you have the bucks for it (prices range from $9.95/month to $199/month), it’s an excellent tool to have up your sleeve.

The free tool, too, is absolutely invaluable to any webmaster.

What It Does

At first glance, Pingdom Tools appears just like it’s a page load speed test. Yes, it does measure your website’s speed – but it also goes far beyond just that.

It provides a detailed analysis of your website. It shows you exactly what is being downloaded. It’s an excellent way to find what’s increasing your load time, and how you can fix it.

It shows you the number of requests your website processes, what each one is, and the size of each. It grades you on a scale of 1-100 (100 being the best) on how you’re doing with browser caching, bad requests, and five other measures.

Pingdom tells you what’s taking the most time to load – images, script, HTML, CSS or other. It shows you EVERYTHING about your website. It’s simply the best free website testing tool out there.

How To Use It

Visit Tools.Pingdom and enter in your website address (without the http:// or www.) in the bar provided. The time it takes to analyze your website depends on your website’s page load time.

At a glance, you’ll be able to see the number of requests, performance grade (0-100), page load time, and page size.

Clicking on the different tabs will allow you to examine each section/aspect of your website and how long it took to load.

8. Internet Marking Ninjas

IMN is high-traffic, high-ranking blog that’s been around for a long time. It’s one of the biggest blogs related to Internet marketing, search engine optimization, and the like.

It’s also got a variety of free tools (21, to be exact) that do almost everything. Social media marketing, link checking, everything.

What It Does

In a word? Everything. Here’s a detailed list of all the tools on offer.

  1. Broken links checker
  2. On-page optimization
  3. Image & link analysis
  4. Social image resizer,
  5. SERPs URLs
  6. Website comparison
  7. Page load time checker
  8. Header checker
  9. Meta tag generator
  10. KW density analysis
  11. Spell-checker
  12. Search combination
  13. WHOIS lookup
  14. Hide your e-mail 
  15. Password generator
  16. Browser size checker
  17. Screen resolution checker
  18. Facebook ID lookup
  19. Facebook privacy checker
  20. Social activity
  21. Phone number spelling

How To Use It

Visit Internet Marketing Ninjas and just pick and choose what tool you’d like to use.

The tools are separated into categories – Social Media, SEO, Webmaster, Fun, Featured.

9. LinkStant

LinkStant is a simple, yet useful tool that few marketers know about.

What It Does

In essence, LinkStant alerts you whenever your website gets a new backlink. They send you alerts via e-mail. It’s a great way to keep track of who’s linking to you.

It provides an avenue for you to build relationships with other webmasters.

How To Use It

Visit LinkStant and sign up for your free account (you must sign in with a Google account). After signing up, you’ll be provided with a string of HTML and one script.

The HTML has to be inserted before the /head tag, and the script before the /body tag on all pages/posts.

If you use the Genesis framework, you can do this right from the Theme Settings. Otherwise, you’ll have to insert the codes in the Theme Editor.

10. SEO Toolbar

The SEO Toolbar comes from  SEOBook, one of the most widely known search engine optimization organizations on the net. It’s popular with most marketers.

SEOBook gives away three free tools (the most popular being the toolbar) + a mini-course on SEO. The toolbar is an extension available for the Firefox web browser.

What It Does

The toolbar analyzes every site you’re on within seconds. It calculates Alexa Rank, Page Rank, domain authority, number of backlinks, listings, and more.

It’s perfect for analyzing competitors when you do niche research.

How To Use It

Visit SEOBook and sign up for a free account. Then visit the download page to install and enable the Firefox extension. You may have to restart your browser.

After installation, visit a website. Hover your mouse over the different icons on the extension to get reports for each – PR, Alexa rank, backlinks, etc.

Summing Up

These free SEO tools really do make a difference – they make your life as a webmaster much, much easier.

Take advantage of them! (and don’t forget to share this post!)

2 replies
  1. Catharine
    Catharine says:

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    • Nik0
      Nik0 says:

      Thanks, keep in mind you can also sign up for our newsletter to be notified automatically when we launch a new post!

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